Prime Heuristic

A heuristic is a process or method that enables a person to discover or learn something for themselves. In that vein, Prime Heuristic was started by a group of college professors and artists who believed the American electorate would reject The New Rule if they understood the social and economic implications of its passage.

The members of Prime Heuristic attempted to create and disseminate easy to use heuristics to the American public. In spite of their efforts, The New Rule passes with near unanimous support in Congress, serving as a devastating blow to the idealistic group of academics, which had grown to the point of having chapters on every college and university campus in the country.